Symmetry.

Kyle Cooper is without a doubt a master of typography. Looking at his work blows me away. They way he integrates text and motion into his work is amazing.

It is no different with the title sequence for Wild Wild West. Although this movie wasn't exactly praised as a masterpiece, the title sequence was beautiful.

The title sequence is what seems to be very symmetrical. Boxes contain images and film, and then text appears that complements the space. It is symmetrical, yet asymmetrical at the same time. The text comes flying in, or appears out of nowhere. It gives added excitement to the sequence.

You feel drawn to the text. The "old west" typography is quite fitting as it zooms onto the screen. You are a part of the action.

The boxes that hold the action within them, are intruded upon by movement, and overlapping lines. The text is overlaid in such a way to accent the motion perfectly.

That is exactly want I want to accomplish. Typography that accents the scene. That adds to the overall effect while having a purpose. Kyle Cooper does this flawlessly in the title sequence.