The gaming industry has been making more and more innovations every day. The online gaming industry is beginning to infiltrate many aspects of our daily lives and using it for progress. This week I want to look at some a market innovation that is catching on fastMost industries would not first think about playing games to gain business, but the gaming industry is moving on the opportunity to advance sales in other departments. Recently the restaurant industry moved onto the online gaming industry to help sales.
Nrn.com says, "Del Taco and Qdoba Mexican Grill are two of the latest chains using proprietary or licensed games to hook consumers and their dollars. The respective online games and the menu promotions they support have associated Facebook.com and Twitter.com social networking pages and activities, as well." They are using gaming online games as incentives for buying their food. This gives the gamer incentive to eat their products by giving them extra objects and playing time in the game itself.
Nrn.com states, "At 500-plus-unit Del Taco, the chain has partnered with game producer Atari to offer patrons free playing time on the beta test site for the new Star Trek Online game. The personal computer version of that so-called massively multiplayer online, or MMO, game developed by Cryptic Studios is set to formally launch on Feb. 2."
"Del Taco has linked the game with its extra large, 44-ounce Macho soft drink, which typically sells for $1.89, and its combo-meals. Customers who make a qualifying purchase from through Feb. 16 receive a plastic collectible Star Trek cup with a peel-off activation code that can be entered at the chain’s www.startrekonline.com/deltaco microsite to receive 48 hours of free online game play."
The players by buying the food from the restaurant will gain playing time, and unlockables in the game. This is a great way to advertise the game, while getting business for the restaurant. Both Atari and Del Taco gain from the agreement, and so do gamers if they are interested in the game it will allow them to have a more interesting gaming experience. Many other restaurants have recently tested out online games for promotion as well.
These innovations change how we even eat fast food. I will be watching to see if other restaurants move on the gaming industry and begin to incorporate game into their promotional advertising.
http://www.nrn.com/breakingNews.aspx?id=378742&menuid=1368
Wow. This is kind of ironic, given that you are doing a game on local/seasonal food and the post is about a fast food chain encouraging people to purchase its product through games. What could you learn from Del Taco's strategy?
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